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MAGNUS ÖSTERGREN
I AM REALLY GOOD AT
CREATIVE AND ART DIRECTION ACROSS INTERACTIVE EXPERIENCES,
DESIGN, AND AUDIOVISUAL STORYTELLING.
VERY WIP REEL
CREATIVE DIRECTION BRANDING ART DIRECTION EXPERIENCE DESIGN NARRATIVE DIRECTION WORLD BUILDING CONCEPT DEVELOPMENT VISUAL DEVELOPMENT PROTOTYPING
WHO, WHEN, WHY, HOW?
GRAPHIC DESIGN WORLD BUILDING CONCEPT DEVELOPMENT VISUAL DEVELOPMENT PROTOTYPING GAME DIRECTION CREATIVE DIRECTION MOTION GRAPHICS ART DIRECTION STORYTELLING EXPERIENCE DESIGN NARRATIVE DIRECTION
I’m Magnus Östergren, a Stockholm-based Creative and Art Director with 20+ years in games, campaigns and immersive media. I create concepts, art direction and visual development for games and digital experiences, always grounded in aesthetics, narrative and world-building.
I’ve directed projects for EA, RIOT Games, GOOGLE, TENCENT, IBM, META, MOJANG and NIKE, leading teams and clients from briefs to (mostly) clear, unified visions and awesome results, and my work has been recognized with a Webby Award, multiple Awwwards and FWA Top 100/honours, Cannes Lions, ADDYs, AICP Next, European Design Awards, CSS Design Awards, and the Annecy Crystal.
FEATURED COMMISSIONED PROJECTS
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DISCIPLINES
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
FROM FIRST BRIEF, I EXPLORE WIDELY, TURN CHAOS INTO CONCEPTS AND LEAD TEAMS THROUGH PRODUCTION.
I’m at my best when projects are still loose and the real problem hasn’t been named yet. I explore widely. Challenge the same ways that have been done before. Turn broken briefs into focused creative concepts with narrative logic and visual intent.
ART DIRECTION
VISUAL DEVELOPMENT
I DEFINE VISUAL LANGUAGE AND TONE THROUGH HANDS-ON ART DIRECTION AND VISUAL DEVELOPMENT.
Art direction is my core craft. I care about how worlds are built, not just how they look. I work through references, sketches, style frames, environments, continuous exploration. Always with an eye on narrative, clarity, and production reality.
EXPERIENCE DIRECTION
WORLD DEVELOPMENT
I DESIGN HOW PEOPLE MOVE THROUGH, UNDERSTAND, AND FEEL A WORLD, GAME, OR CAMPAIGN OVER TIME.
Experience direction is integration work. Story, interaction, pacing, sound, space. I make sure they talk to each other instead of competing. I translate between disciplines, align ambition with constraints, and protect the experience when scope gets messy.















































