THE PORTFOLIO OF
MAGNUS ÖSTERGREN

https://www.youtube.com/watch?v=gp2qpkRjR6Q

I AM REALLY GOOD AT

CREATIVE AND
ART DIRECTION ACROSS INTERACTIVE EXPERIENCES,
DESIGN, AND AUDIOVISUAL STORYTELLING.

HELLO. I'M MAGNUS.

00 I LOVE TELLING THINGS WHY, WHAT, WHEN, WHERE, AND HOW TO ACT

Ancient meta-Swede and creative with 25+ years across games, immersive interactive experiences, and brand campaigns for clients like Riot Games, EA, Mojang, Google, Nike, Meta, and more. I’ve steered creative teams through longer, high-intensity projects more times than I can count and people even threw some Webbys, Awwwards, FWA, Cannes lions, Addys, AICP Next, the Annecy Crystal and other shiny things at me for doing so.

CREATIVE DIRECTION & CONCEPT DEVELOPMENT

01 CREATIVE DIRECTION · CONCEPT DEVELOPMENT · IDEATION · WORLD BUILDING

Oh how I love when a brief isn’t fully formed yet. That’s where I get to dig in, exploring, testing ideas, throwing out the ones that don’t earn their place, until a concept and a world start to feel exciting. It’s oh-so-messy work, but honestly the part I enjoy most.

GAME & EXPERIENCE DIRECTION

02 GAME + EXPERIENCE DIRECTION · INTERACTIVE & IMMERSIVE · DIGITAL + PHYSICAL

This is where it all comes together, how a game, installation or campaign actually unfolds for someone moving through it. Pacing, flow, spatial dynamics, magicking the concept and the visuals into something people actually feel over time. Getting all this right is one of the best parts of the job.

ART DIRECTION & VISUAL DEVELOPMENT

03 ART DIRECTION · VISUAL CONCEPTS · ANIMATION & MOTION DIRECTION

Once there’s a direction, we need to see it, not just describe it. This is where I go hands on where I’m allowed. Directing and creating style frames, key art, look development, motion, pushed through as many versions as it takes until the world feels like one thing instead of scattered parts.