../Client/Undisclosed/Product/BRANDING

Art + Motion Direction for brand experience motion explorations for realtime video game capture and playback tool

Opticks

Product Branding // 2021

MOTION BRANDING

I had the honor to handle the art direction, motion direction, and visual development to explore the look and feel of this high-energy, coil-like form that builds itself and locks into the product logo.

It was fun to be more hands-on again after several projects as creative lead and meeting monkey, and a great opportunity to force myself to get better at Blender as well as brush up on my After Effects and sound design skills.

Once the visual and motion language was nailed down, Mathias Lindgren took the baton and worked his 3D magic to bring it fully to life. I wrapped things up with the final composite, while a sound studio built on my scratch audio to deliver a tight, punchy finish.

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