MOUNTAINS of
MOUTHNESS
Idea, design and direction of my two favourite animated mountains loudly shouting Twitter messages out loud to each other and the rest of the world.
MOUTH TO MOUTH
WebVR + Physical // 2015
MANIFESTING STUPIDITY WITH LOVE
This project holds a special place in my heart, inspired by an idea I once had for a children’s book. It envisioned a quaint village nestled between two mountains with a NEED for proclaiming their love to each other in booming voices, day and night. So when I got the chance to test our then spanking new WebGL creation toolset we were working on, I adapted the story of the mountains to this project.
The way users intereacted with the mountains was by tweeting @ them, and then visiting them on a live website in the browser, or in WebVR as one of the villagers in the city below the mountains.
This experience was also installed at F5 in NY in 2015 where passers-by could interact and enjoy the glory of Mount-Ein and Mount-Deux.
I MISS THEM EVERY SINGLE DAY.
DISCIPLINES
- CONCEPT
- CREATIVE DIRECTION
- ART DIRECTION
- EXPERIENCE DIRECTION
AWARDS / MENTIONS
- TIME.com LINK
- IGN
- Kotaku
- Game Informer
FROM TIME.COM
“These Green Animated Mountains Reading Your Tweets Aloud Are The Thing You Didn’t Know You Needed Today”
CHALLENGE
We wanted to showcase what could be done with our WebGL production tool Goo Create (imagine Unity meets After effects but in the browser, now there’s Spline instead so use that, it’s awesome and they also survived as they didn’t have a complete idiot as head of sales/growth).
SO.
What could we make that really tapped into the REALTIME of things, and still showcasing 3D and browser based VR in a fun and new way?
Well. Let me tell you. Mountains. Not one, but two mountains.
SOLUTION
- Website with a 3D world where the user could roam around either on their desktop or in a..:
- …VR mode where the user became one of the deaf villagers and look around from their point of view while listening to the mountains shout out inane tweets
- Fun adoption of text to speech using the brilliant Acapela groups voices
“The Mountains of Mouthness” brought this concept to life, allowing the mountains to vocalize tweets sent to them. By tweeting with “@MoMouthness” or “#mouthness,” your words become the mountains’ LOUD declarations, echoing in a majestic voice that reached the farthest edges of their virtual domain.
We also added a fun little feature where you could witness the spectacle through the eyes of a village dweller, using your phone, tablet or VR headset to immerse yourself in the joyous banter of these lovable mountains.
RESULTS
Reception was very positive and it was a joy following the first batch of dedicated fans in the community going all in on trying to solve this alternate reality game even if it’s just the first early version. And we’re still work in progress with this one so stay tuned for further updates.
Extract
REACTIONS, PRESS, MEDIA
Here’s what some news sites and blogs had say about it:
(Please excuse and dead links and 404s, I haven’t had time to check these in a while)
FULL CREDITS
Creative Lead:
Magnus V. Östergren
Artists:
Nils Friberg
Joakim Areschoug
Jennifer Aston
Marcus Flodihn
Code:
Rasmus Karlson
Marcus Frandsen
Producer:
Thomas Oger
