SAS LIVERY
TEASER

ART DIRECTOR
SAS / BOLD

SUMMARY

Artwork to be used in the new SAS livery launch of 2022

Art direction of campaign visuals for the SAS livery reveal, aiming to capture the feeling of cold, misty Nordic mornings right at the moment of departure toward warmer, unknown destinations. The imagery was designed to evoke both the stark beauty of the North and the anticipation of escape.