COMPETITIVE
SHOOTER
PROJECT STILL UNDER NDA
CREATIVE / EXPERIENCE / ART DIRECTOR
HEIMDAL / CLASSIFIED CLIENT
SUMMARY
A reimagined luxury car configurator built as a mixed reality, AI-powered concierge where spatial design, real-time 3D, and natural dialogue work together so the environment responds to you as the car takes shape around your preferences.
I was responsible for art direction and ideation together with the core creative team at Astral City, developing the concept of spatial AI conversation and how to manifest it not just as a floating avatar but as a full reactive environment. I led all visual exploration and development, shaping the aesthetic language of the space, and worked alongside a UX and a UI designer on the interface concept.
TYPE
Immersive UI Layer
Competitive Shooter
WHAT I DID
CREATIVE DIRECTION
NARRATIVE DIRECTION
ART DIRECTION
YEAR
2026
CHAT + CONFIG
Making a predatory, sentient game world feel alive through its UI — without breaking the readability a fast-paced competitive shooter demands.
Deep creative immersion, genre research, moment scripting, art and motion direction, external artist briefing, and weekly client co-creation sessions. The UI language and worldbuilding developed together, each shaping the other.
Full Phase 1 creative presentation of UX audit, UI explorations, moment scripts, storyboards, key frame concept art, and motion references. A foundation with a clear creative logic ready for Phase 2.
WRAP UP
Not being able to show this kind of NDA-locked & classified work is genuinely painful. Getting the trust to explore concepts like these in the first place makes it kiiiiiind of worth it.