LUXURY CAR CONFIG
ART DIRECTION / SPATIAL DESIGN
ASTRAL CITY / CONFIDENTIAL
SUMMARY
A reimagined luxury car configurator built as a mixed reality, AI-powered concierge where spatial design, real-time 3D, and natural dialogue work together so the environment responds to you as the car takes shape around your preferences.
I was responsible for art direction and ideation together with the core creative team at Astral City, developing the concept of spatial AI conversation and how to manifest it not just as a floating avatar but as a full reactive environment. I led all visual exploration and development, shaping the aesthetic language of the space, and worked alongside a UX and a UI designer on the interface concept.
TYPE
Spatial VR Experience
Conversational AI
WHAT I DID
CONCEPT DEVELOPMENT
ART DIRECTION
VISUAL DEVELOPMENT
YEAR
2025
Not being able to show this kind of NDA-locked & classified work is genuinely painful. Getting the trust to explore concepts like these in the first place makes it kiiiiiind of worth it.