AVICII FOREVER
LISTENING ROOM
ART / EXPERIENCE DIRECTOR
POPHOUSE
SUMMARY
A physical installation and 360° immersive visualizer created to celebrate the release of Avicii’s posthumous compilation album, giving fans a space to experience his music both in person and online.
I led the creative direction and visual concept development, shaping the physical listening room and its virtual counterpart. The original vision was a gamified, interactive journey, which later evolved into a more atmospheric 360° visualizer. I guided the process to retain impact, blending physical design with digital storytelling for a global audience.
TYPE
VR Experience
360 Youtube
WHAT I DID
Creative / Experience Direction
Art Direction
Visual Development
Motion Design
PROJECT
Client: Pophouse
Studio: Goodbye Kansas
Year: 2025
PROJECT & PROCESS OVERVIEW
WHAT THEY WANTED
The brief was to create an experience worthy of Avicii’s legacy, one that could resonate both as a physical installation and as a virtual experience accessible worldwide.
WHAT I DID
I led the creative- and experience direction, basing everything from an already designed space that visually embodied Avicii’s music. Our original concept was a guided interactive journey: a gamified camera path encouraging visitors to look around, discover hidden messages, and unlock collective rewards. When that approach was later scaled back, I adapted the vision into a strong 360° visualizer, ensuring the final product still delivered atmosphere and impact across both physical and digital formats.
WHAT HAPPENED
The Listening Room gave fans a chance to celebrate Avicii’s music in a way that felt immersive and reverent. The 360° version extended the experience online, allowing a much wider audience to engage. While the interactivity was reduced, the project still marked a unique intersection of physical installation, digital design, and musical storytelling.
ART FROM THE PRODUCTION
