ABOUT ME

So. Who am I and what do I do?

I’m a Creative Director with 25+ years across games, immersive interactive experiences, and brand campaigns. Clients include Riot Games, EA, Mojang, Google, Nike, Meta and more.

I usually get pulled in at the start of projects, big or small, when things are still up in the air and the vision is ambitious but unformed. My happy place: exploring, making sense of the mess, developing concepts that actually fit, and THEN go all in defining and seeing everything through production to delivery.

My work and skills span across creative exploration, concept development, world-building, art direction, and game direction, and I can’t stay away from hands-on work when the project calls for it. I love to explore how to work with story, gameplay, narrative systems, and worlds, not just visuals, aaaaand I’ve steered creative teams through longer, high-intensity projects more times than I can count.

Phew. End of line. Talk soon!