NFS HEAT
TRAILS

Visual explorations into what the trails could be in the Need For Speed HEAT game released by EA. These never made it into the final game unfortunately.

NFS Trails

EA/Ghost // 2019

A FUN PIXEL FEST

A fun collaboration with Robert at North Kingdom exploring trails from cars in the game Need for Speed HEAT released by Ghost/EA. I went nuts with messing up pixels and polygons to inspire the visual dev team at Ghost/EA as they were curious if/how they could enhance the look of the game and make it stand out from older versions and make it unique.

The app, downloaded 2M+ times with users engaging for over 24 minutes daily, led to 5M+ unique designs and 57M+ views, fostering a community of co-creators and personalizing the gaming experience.

DISCIPLINES
  • ART DIRECTION
  • VISUAL DEVELOPMENT
DELIVERABLES
  • Explorations Doc